That we find sun protection important, that should be clear. And now we're taking another step further in our mission to protect everyone from the sun. We are proud to tell you that we have officially become partners with the Skin Foundation. Together we will work over the next three years to raise more awareness about the importance of sun protection by spreading the message: protect, cover and apply.
With this partnership we want to help parents and caregivers protect themselves and their kids well against the harmful effects of the sun. And that goes beyond just applying sunscreen! We hope to give parents more awareness, knowledge and tools on how to safely enjoy the sun, so they can confidently look forward to summer.
"At Naïf our mission has always been to help parents take good care of their children, without worries. The Skin Foundation shares this vision, and together we want to raise awareness about the fact that good sun protection is more than just applying sunscreen. It's about a combination of protecting, covering and applying. By incorporating these aspects into parenting, we're working towards healthier skin in the long term." - Jochem Hes, one of the founders of Naïf.
Protect, cover and apply
Early learned, long remembered. And that's why we will provide families over the next three years, together with the Skin Foundation, with information and mineral sun products with high protection and without setting time. This way children learn from a young age how important responsible sun exposure is.
And that goes beyond just sunscreen. Because shade and covering the skin also help against the harmful effects of the sun, and there isn't always enough attention for that.
"It's fantastic that Naïf, an organization with a commercial interest in selling sunscreen, feels the social responsibility to commit itself to the total prevention message." - Marijne Landman of the National Skin Foundation.
The National Skin Foundation
The Skin Foundation has been there for almost 25 years for people with a skin condition. Their mission: prevent skin conditions and improve the lives of people with a skin condition. Skin cancer prevention is one of the focus points of the National Skin Foundation. A good cause with an important mission. With the Sun Covenant - an initiative of the National Skin Foundation as part of #StopSkinCancer - the Skin Foundation aims to ensure that the advice "protect, cover and apply" is actively used by various organizations such as schools and sports clubs with their target audience. This is always about a combination of 'seek the shade', 'put something on' and 'apply sunscreen'.
And now we, as the first sunscreen brand, join the Sun Covenant! A special mission where we will work hard to create more knowledge and awareness about safe sun exposure. This way we hope to contribute to a generation with healthy and protected skin.
