Naïf on the maternity ward

Taking care

Taking care of the next generation. To give every child a good start from birth, we work together with 20 hospitals in the Netherlands.

Naïf's care products are developed for the most sensitive baby skin. That's why our products are used on the maternity ward of, among others, OLVG, Jeroen Bosch Hospital and LUMC. The mother is also thought of, with shower products and creams ready for her.

It is our mission to change the world of personal care. That starts at the beginning of every child, who is born naturally naïve.

Used and recommended by experts and doctors

Used and recommended by experts and doctors

Since the start of Naïf, we have enjoyed working with hospitals. Both local and academic ones. Not only because this is a nice way for us to introduce people to our products, but also because we value the opinions of doctors and nursing staff who work with our products.

You can find Naïf at…

Groene Hart Hospital, Jeroen Bosch Hospital, Gelre Hospital, CWZ Nijmegen, Rijnstate Arnhem, St. Antonius Utrecht, LUMC, Ziekenhuis Amstelland, Dijklander Hospital, Radboud, OLVG, Catherina Hospital, Wilhelmina Hospital Assen, Basalt Rehabilitation, STG Zuyderland Medical Centre, Spaarne Hospital, AMC, Haaglanden Medical Centre, Bravis and Jeroen Pit House.

Skin care for the smallest ones

Naïf care products are used on the maternity ward at more than 10 hospitals in the Netherlands, when mother and child need to stay on the ward for longer than one day. The products are used for the first bath or a small baby massage as a bonding moment.

Naïf products are also used as a gift—after all, the birth of a child is quite something. At HMC Mother and Child Centre, the Naïf mini set is ready as a gift in the room.

"Many colleagues on the ward were already enthusiastic about Naïf, we are proud to offer this. It's a piece of awareness-raising". - Jeanet Dam, HMC Mother and Child Centre

Did you know that… A baby's skin is 15 times thinner than adult skin? That's why we strive for Good Care Worry Free, to protect young skin and contribute to the natural development of sensitive baby skin.