Popular products
Type: Sun
Mineral Sunscreen Duo for Baby & Kids SPF50 0% Perfume
Type: Sun
Kids Sun Protection Bundle - Sunscreen SPF50 and Aftersun
Type: Baby
Voordeelset Badolie & Babyolie voor Baby & Kids 100ml
Type: Baby
Value Set 2-in-1 Shampoo & body wash 0% Perfume Bottle + Refill 500ml
Type: Sun
Kids Sun Protection Bundle - Sunscreen SPF50 and Aftersun
Type: Sun
Mineral Sunscreen SPF50 Fragrance Free - 100 ml
Type: Sun
Mineral Sunscreen Duo for Baby & Kids SPF50 0% Perfume
Type: Sun
Mineral Sunscreen Stick SPF50 Fragrance Free- 36g
Type: Sun
Mineral Sunscreen - SPF50 - Fragrance Free - 30ml
Type: Sun
Kids Sun Protection Bundle – Sunscreen & Stick SPF50
Type: Gift
Naïf x Repose AMS - Tiny Human Essentials Kit
Changing station essentials
All frequently asked questions
Which products do I really need?
Which products do I really need?
A baby doesn’t need much. That’s why we recommend starting with just our Bath & Baby Oil, along with Diaper Cream or Baby Powder. And a lot of baby wipes, of course. For dry spots, you can use our Baby Cream. As your baby grows, you can expand their care routine with wash gel, shampoo, and body lotion. Everything your baby needs. Nothing more.
Which ingredients do I not need?
Which ingredients do I not need?
Anything harsh or unnecessary. We keep our products as mild as possible, which is why a selection of our range is Allergy Certified. Since every baby’s skin is unique, it can sometimes react unexpectedly. If your baby ever develops a rash or eczema, simply contact your GP before trying any other products.
Blog posts
When do you actually need to apply sunscreen?
Now that the sun is showing itself more and more often, it's time to reach for the sunscreen. Because we love the sun, but we don't want to get burned! But from when is it really necessary to apply sunscreen? Spoiler alert: not just when the temperature rises above 20 degrees. For our sunscreen advice, we look at the UV index. We'll tell you more about it. The power of the sun The UV index indicates the strength of the sun. In this index, sun strength is indicated on a scale of 0 to 15. At an index of 0-2 we speak of virtually no sun strength, 3-4 weak sun strength, 5-6 moderate, 7-8 strong and 8+ very strong. In the Netherlands, the strength of the sun is generally 0 to 8. In high-altitude places or countries close to the equator, the index can reach 15. Although you might think that the UV index is higher on a warm day, that doesn't have to be the case at all. Sun strength is determined not by temperature, but by the position of the sun. The higher the sun is in the sky, the higher the UV index. The amount of UV radiation is affected by clouds, dust or moisture in the atmosphere. At what UV index do you get burned? The higher the UV index, the faster you burn. For example, at a UV index between 6-8, you can burn within a quarter hour if you have sensitive or light skin. The danger here is that your skin doesn't turn red immediately. This is sometimes only visible after a few hours. If you see your skin turning red, the burn has actually been happening for a while. Even at a lower UV index, burning is a risk. For example, at a UV index of 3, depending on your skin type, you can burn within half an hour. At what UV index should you apply sunscreen? At a UV index of 3 you can already get a sunburn, pretty shocking right? That's why it's recommended to apply sunscreen at least from UV index 3 onwards. In the Netherlands this is roughly from April to October. But, now that the sun is showing itself earlier, it doesn't hurt to apply sunscreen on a sunny day in February or March. In any case a good idea to always use a day cream with spf, your skin only gets more beautiful from it. Reapply every two hours, preferably with a sunscreen with at least SPF30.
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Sunscreen shelf-life: can you safely use last year's sunscreen?
There she is again: the sun! You, and many others, probably still have some left over sunscreen from last year in your cupboard. But, is it still safe to use or did it expire by now? Read more to find out when it’s time to buy new sunscreen. Expiration Sunscreen creams, sprays and sticks all come with an expiration date. Just as with your food, this date is usually on the pack of the product. Usually the shelf life of sunscreen is indicated with 12M. Which means it’s safe to use the product up until 12 months after opening. Note: the product needs to be well-closed and stored in a dry and dark place at room temperature! Keep in mind that if your sunscreen got very warm, the SPF might have gotten lower. Naïf sun protection has (when closed) a shelf life of 36 months, when opened you can safely use it for 12 months. Does this mean you need to throw out your sunscreen after a year? Not necessary, but it is important to note that you’re not as well protected. Make sure that, when using an ‘older’ sunscreen, you apply it more often, because the SPF is not as good. The same applies to after sun: 36 months closed, 12 months when opened. But, with after sun, it is important to buy a new product after a year, because an open tube or bottle can contain bacteria and you’d rather not put those on the already sensitive or red skin. In doubt? Take a sniff Not sure if your sunscreen is still good to go? Just smell it! Does it smell differently than when you first used it, you might want to stay away from it. You can also check of the product still looks good. Watery or lumpy? Better get rid of it and get a new one. Storing sunscreen Make sure to keep your sunscreen in a cool place. The bathroom might be your first thought, but keep in mind that the bathroom has a lot of temperature changes, so it’s not ideal. Rather go for a drawer in your bedroom or a closed cupboard. Some might think the perfect spot is the refrigerator, and it’s definitely an option, but not necessary!
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Our Baby Oil: Now New with 0% Fragrance
Baby skin is something very special. It is delicate, sensitive, and still getting used to the world. That's exactly why we at Naïf believe that care should be one thing above all: gentle, protective, and as reduced as possible. Because sometimes good care means adding less – and leaving more room for what is natural.From this thought comes our baby oil now also with 0% fragrance. Because every baby has different needsOur baby oil with fragrance has been a staple of many care routines for years. It smells subtle, feels pleasant, and is appreciated by many families. That doesn't change – this variant will of course remain in our range. At the same time, we know there are parents who consciously want to avoid fragrances. Whether due to particularly sensitive skin, a tendency toward skin irritation, or simply a desire to keep skincare as pure as possible.With the new fragrance-free variant, we want to meet exactly these needs. Not as a replacement, but as an addition. The same trusted care – just without fragrances.Babies don't need fragrance to be wonderfulBabies bring their own scent with them. One you can't explain, but you recognize immediately. For us, it was therefore clear: a baby oil just needs to be able to care gently.Our new baby oil with 0% fragrance gently provides the skin with moisture, protects it from drying out, and feels just as familiar as you know from Naïf – just without any additional fragrance.AllergyCertified – carefully testedOur new baby oil is also AllergyCertified. This means that formulations have been carefully checked to identify allergens and other harmful ingredients that can irritate the skin or lead to other known or suspected health problems. Products with this seal contain none of these ingredients. Especially with very sensitive baby skin, this can provide a reassuring feeling – for parents as much as for their little ones.Care that feels rightWhether with fragrance or without: Both baby oils were developed to gently care for and protect your baby's skin. Which variant fits best is your choice – by feel, by experience, and by what's good for your family.Because in the end, it's not about doing without or rules, but about trust. And about care that feels just as good as it works.
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