Cleansing Wash Gel for Baby & Kids 200ml

Every product's full INCI list is on its product page and on the pack. There's also an ingredients overview on our site.

Yes. Naïf contains no animal-derived ingredients, and as of 2026 we're officially Vegan Certified.

Our products contain 0% parabens.

None of our products contain SLES, so that holds across the range. Our shampoo uses SCS (Sodium Coco Sulfate), a mild coconut-derived cleanser, rather than SLS/SLES. Our newer baby 2.0 line is fully sulfate-free.

Our products contain 0% silicones, 0% mineral oils, 0% microplastics and no phenoxyethanol, and no drying alcohol. (Some contain fatty alcohols, which are gentle, non-drying ingredients despite the name.)

Both. Many products use a mild synthetic perfume made without the EU-listed skin allergens, and we have a line without added perfume (baby oil, zinc cream, aftersun, baby balm, lotion wipes and water wipes). We say "without added perfume" rather than "perfume-free," because natural raw ingredients can carry a light scent of their own.

Yes, all our products are dermatologically tested, and they're suitable for sensitive skin.

Naïf is used in several hospitals, maternity wards and childcare settings.

We're not a certified-organic brand, and we don't claim to be 100% natural. We do use ingredients of natural origin, and we make deliberate choices (like a safe synthetic perfume) for safety and stability. Our range is Vegan Certified and some products are AllergyCertified, but we're not COSMOS or NATRUE certified.

Our products are developed in the Netherlands. Most are made in the Netherlands, and some in Germany or France, so we don't claim "made in the Netherlands" across the whole range.

Yes, the whole range is free from microplastics.

Our products aren't halal or kosher certified.

Our products are cruelty-free: animal testing for cosmetics is banned in the EU, and we wouldn't do it anyway. We don't sell in markets that require animal testing.

Our products are formulated in balance with the skin's natural pH.

Yes, you can use our range with peace of mind, which is exactly why mild, trustworthy ingredients matter when skin is more sensitive.

Our products don't contain essential oils or retinol, two things people are often told to avoid during pregnancy. If you're avoiding a specific ingredient, check the INCI list on the product page or ask us.