As parents, you want above all one thing: to give your own child only the best – especially in the first weeks after birth. The skin plays a major role in this. It is still delicate, permeable and prone to irritation. And that's exactly why it's so important to us at Naïf to develop products that protect and above all really care – without burdening.
For years, our baby bath oil has been a popular classic. It cares for sensitive and dry baby skin during bathing without drying it out, and provides intensive refatting. But from many conversations with parents, professionals and midwives in Germany and Austria, we heard: there needs to be a second variant. One that is even more tailored to the special needs of sensitive or irritated baby skin. One that is even milder. One that completely avoids fragrances.
That's why we developed together with experienced midwife Isabelle Schneider a bath oil without fragrance.
Who is Isabelle Schneider?
Isabelle has been working as a midwife for many years – in the delivery room, in postpartum care and on social media. Under the name @hebammenblog she shares well-founded midwifery knowledge with hundreds of thousands of parents on Instagram. Open, honest and approachable, she talks about what really matters to young families – from the first bath to baby care to self-care in the postpartum period.
Through her work with many newborns, she knows the challenges of sensitive skin intimately. She sees what really helps – and what sometimes can just be too much.
"The first baby baths can really be magical. It's recommended to use an additive that works nicely refatting. Nursing moms can happily use breast milk here, which is perfectly suited. If you don't want that, don't nurse, or your baby is already older, you can happily use a baby bath oil for sensitive skin. Less is more: choose a product here that cares gently, but still provides adequate protection."
This attitude accompanied us in the development of the new bath oil: caring, but pure. Protective, but irritant-free. And always with the knowledge that baby skin has its very own language.
Why a bath oil without fragrance?
Water alone dries out the skin – this is especially true for newborns, whose skin barrier must still fully develop. A bath oil supports the skin by creating a fine protective film that preserves moisture and protects the skin from irritation.
Our new Naïf Bath Oil with 0% Fragrance deliberately omits fragrances – not because we think fragrances are generally problematic, but because we know that many parents, especially at the very beginning, want a completely neutral, gentle care. For particularly sensitive skin types, with neurodermatitis, or simply to not mask the natural baby scent.
What makes our bath oil special
The Naïf Bath Oil without Fragrance is based on few, carefully selected ingredients – including sunflower oil and coconut oil, which are known for their refatting, soothing properties. It is:
Without fragrance, therefore ideal for newborns and sensitive skin
Naturally refatting, to strengthen the skin barrier
Free from mineral oil and microplastics, vegan and dermatologically tested
Easy to apply: just a few drops in the bathwater is enough
So mild, that you often don't need to cream your baby after bathing
Midwife Isabelle recommends:
"Add a few drops of the bath oil to the water, bathe your baby in it and then simply pat dry gently – that's often all it takes."
For you – and your baby
The Naïf Bath Oil without Fragrance is for all parents who want to focus on the essentials when it comes to care. It's perfect for the first baths after birth, for sensitive skin, for parents who consciously avoid fragrances – or for anyone who simply wants to experience the natural baby moment pure.
We are very pleased to have developed this product together with Isabelle. Because good baby care begins with a real understanding of skin – and of parents.
Have you ever wondered what you need for (the first) baby bath and what preparations would make your work easier? Isabelle has created a list for you, you can download it here and be well prepared:
